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Auteur Gamble,John |
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Essentials of Strategic Management / Gamble,John
Titre : Essentials of Strategic Management : The Quest for Competitive Advantage Type de document : texte imprimé Auteurs : Gamble,John, Auteur Editeur : McGraw-Hill Education Année de publication : 2012 Importance : 560 pages Format : Paperback ISBN/ISSN/EAN : 978-0-07-802928-8 Prix : 2.12 $ Langues : Anglais (eng) Langues originales : Anglais (eng) Index. décimale : 428 Résumé :
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.Essentials of Strategic Management : The Quest for Competitive Advantage [texte imprimé] / Gamble,John, Auteur . - McGraw-Hill Education, 2012 . - 560 pages ; Paperback.
ISBN : 978-0-07-802928-8 : 2.12 $
Langues : Anglais (eng) Langues originales : Anglais (eng)
Index. décimale : 428 Résumé :
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.Exemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 15536 428 GAM Livre CDU du Campus Management Exclu du prêt 11401 428 GAM Livre CDU du Campus Management Exclu du prêt