Strategic Management / Rothaermel,Frank T.

Public ISBD Titre : Strategic Management : Concepts and Cases 1st Edition Type de document : texte imprimé Auteurs : Rothaermel,Frank T., Auteur Editeur : mcgraw-hill irwin Année de publication : 2012 Importance : 960 pages Format : Hardcover ISBN/ISSN/EAN : 978-0-07-811273-7 Prix : $6.70 Langues : Anglais (eng) Index. décimale : 428 Résumé : Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision Strategic Management : Concepts and Cases 1st Edition [texte imprimé] / Rothaermel,Frank T., Auteur . - mcgraw-hill irwin, 2012 . - 960 pages ; Hardcover. ISBN : 978-0-07-811273-7 : $6.70 Langues : Anglais (eng) Index. décimale : 428 Résumé : Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
12716	428 ROT	Livre	CDU du Campus	Anglais	Exclu du prêt
5923	428 ROT	Livre	CDU du Campus	Anglais	Disponible

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