Titre :	Essentials of Strategic Management : The Quest for Competitive Advantage
Type de document :	texte imprimé
Auteurs :	Gamble,John, Auteur
Editeur :	McGraw-Hill Education
Année de publication :	2012
Importance :	560 pages
Format :	Paperback
ISBN/ISSN/EAN :	978-0-07-802928-8
Prix :	2.12 $
Langues :	Anglais (eng) Langues originales : Anglais (eng)
Index. décimale :	428
Résumé :	Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

Essentials of Strategic Management : The Quest for Competitive Advantage [texte imprimé] / Gamble,John, Auteur . - McGraw-Hill Education, 2012 . - 560 pages ; Paperback.
ISBN : 978-0-07-802928-8 : 2.12 $
Langues : Anglais (eng) Langues originales : Anglais (eng)

Index. décimale :

428

Résumé :

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that’s robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.